Mobile Phone industry is one of the biggest and dynamic industries today. It is believed that mobile phone market is a billion dollar industry. It is pretty obvious that these gadgets made people crazy about them.

Way back into time mobile phones are introduced to make communication faster wherever you are. Nokia firstly introduced 3210 with this style people are amazed with what technology had produced a device for communication with games, changeable covers and ring tones Nokia 3210 had been a hit. Well back to the present time we had witnessed several models had popped out as time goes by and it seems like these mobile phone models phase out easily today they are in after a few months new models will be the cream of the crop. Most of the mobile phones today have built in cameras, high memory capacity, lots of applications to choose like weather feeds and news. Now there are even phones that allows you to surf the net amazing isn’t it. Because of the highly competition between these mobile companies more and more mobile phones are being developed. One of the most famous mobile phone now a days is the iPhone, a multimedia smart phone that is internet connected. There are so many things you can do with this handset that’s why a lot of people aimed to have one.

Mobile phone models come in fast and come out easily. The technology showdown between these mobile manufacturers had created cool features. The current rate progression will not surprise me anymore; for as we all know new models are still coming on the way.

According to a new study by ABI Research, by 2012, the Asia Pacific region will head mobile marketing and advertising expend at $7.7 billion of the total global estimate of $16 billion.

Mobile marketing and advertising has been more extensively embraced in most Asian countries than elsewhere in the world because nearly all of the broadband – enabled nations such as S.Korea and Japan  have successfully incorporated the mobile and Internet.

Applications like SMS text messaging, downloading of ad supported games as well as mobile web have been embraced widely and rapidly by consumers. People got accustomed to using these services and rapidly built them into their everyday lives.

Bring together the fact of a cultural sensitivity to becoming a fan of the up to date popular trends, and you have a consumer open to mobile marketing, the ABI research stated, stressing that successful mobile marketing requires a fresh way of making advertising campaigns.
Although a cheaper medium, mobile advertising has contained the brunt of recession previously. Before, if a marketer or brand owner had mobile marketing in their observational budget; probabilities were that it was dropped.

But in this year 2009, if the mobile was already a more important and established part of the marketing mix, expenses has been maintained or even expanded.

WAP’s initial failure is no secret to the public. The setbacks of the WAP 1.0 platform were numerous and all of them, incorrigible. There were no guidelines by which site developers could ensure a standard platform for all cell phones to view the content. Great stress was put on text coding and hyper-linking, but the outcome was just a 2-tone text file for each website. This was also due to the lack of technological progress in the cellular device industry.

But WAP 2.0 is a different platform altogether. It is a system based on the same Wireless Markup Language (WML) as WAP 1.0, but the interface is completely interactive and standardized for all cell-phones. This is because of the W3C guidelines for quality sites introduced in 2004. Since then, a massive number of users are enjoying the benefits of having a reliable interconnected network in the palm of their hands.

The new and improved WAP 2.0 is the ultimate in mobile internet access available throughout the world. It has become so embedded in people’s daily lives that users have become dependant on it as a source of information and data, as well as a very high –end booking office for many occasions (travel tickets, cinemas, concerts, etc). But is this what WAP was always meant to be? WAP was not always pish-posh and fancy like it is today. In fact, WAP 1.0, the earlier version of WAP 2.0, was a complete and utter failure even if it is not compared to its current version. WAP 1.0 had a bad user interface based only on text. There was minimal allowance for graphics and other coded objects. The only thing it could be used for effectively was to have an online dictionary handy for all those people that want to carry around a dictionary in their pockets. To be blunt, hardly anybody admired this new media of communication. Fortunately for WAP, its successor has more than compensated for the initial discrepancy.